Phytosterols (plant sterols) occur naturally in plants and can help to reduce cholesterol absorption. Vividol®, a blend of nutrients from pine and rapeseed, is a great way to add cholesterol-lowering photosterols to a wide range of products.

Scientific studies have shown that phytosterols reduce the uptake of cholesterol in humans and decrease the level of LDL cholesterol in blood serum. However to achieve this effect, the daily intake of phytosterols should be between 1 and 3g.

Vividol® is an easy way to add phytosterols to a wide range of foodstuffs, including milk and fermented milk-based products, soya drinks, sauces, dressings and spreads. It's easy to use since it comes in liquid form, and has great melting properties.

High levels of LDL cholesterol are a well-known risk factor for coronary heart disease. So including a cholesterol lowering ingredient into your product, can improve it's nutritional value and, potentially, enable you to make a claim about your product's health benefits.

If you would like to know more about Vividol® call our Customer Innovation team today.