Great feedback for our Hull team on first ever Industry Insight Event

The group, comprising customers and suppliers, together with representatives from local schools, colleges and universities, gathered in our newly opened CI Centre.  

They were subsequently invited to attend presentations on our work here in Hull and on palm oil sustainability, before touring the refinery and factory.  

Guests were also challenged to try to tell the difference between fudge and cupcakes made from real butter, and those made with our specially developed butter alternatives.  

Here’s what a few of them had to say…  

Natasha Barley  

Director of Hull and East Riding’s Children’s University, tweeted…  

What a fascinating morning at @AAK in Hull. Another brilliant event organised by @marketinghumber. I learned so much about what AAK does. It’s such a diverse business and all its palm oil is sustainably sourced.  

Ekaterina Vasilyeva  

Sales Manager at Double Tree by Hilton, Hull, posted on LinkedIn  

What a great morning at AAK’s Customer Innovation Centre in Hull! Amazing tour of the factory, thanks the AAK Team and Bondholders.  

AAK Marketing Manager, Helen Flower, who played a pivotal role in organising the event, said…  

“It was great to welcome so many people, from different organisations in the region, to our Hull site.  

“Our aim was to raise awareness of what we do, explain our work on sustainable palm oil, and create stronger bonds with our region’s education establishments – to support our future talent spotting and recruitment initiatives.  

“The great feedback we received suggests that we achieved our objective.

“Thanks so much to everyone who contributed to making the day such a great success.”