All taste, no waste: How innovation helped a customer out of a sticky problem

A breakfast cereal manufacturer found that meeting sugar reduction targets meant excess waste. A proportion of the product was sticking to production equipment, leaving the manufacturer with 40 percent waste compared with original standards.

Through a process of analysis and experimentation, our AAK team developed an innovative solution: a release agent that would be applied to the customer’s plant. The result was outstanding, and the customer now experiences no waste as a result of sugar reduction, with efficiencies back to normal.

This project is a great example of how our Customer Innovation team can help customers maintain the quality of well-loved products without affecting business efficiency.