When our customers need to change great products, it’s good to be able to help.

These are increasingly challenging times for the food industry, with health targets, new legislation and rising costs, all while having to keep loyal consumers happy and win new ones.

A breakfast cereal manufacturer found that meeting sugar reduction targets meant excess waste. A proportion of the product was sticking to production equipment, leaving the manufacturer with 40 percent waste compared with original standards.

Through a process of analysis and experimentation, our AAK team developed an innovative solution: a release agent that would be applied to the customer’s plant. The result was outstanding, and the customer now experiences no waste as a result of sugar reduction, with efficiencies back to normal.

This project is a great example of how our Customer Innovation team can help customers maintain the quality of well-loved products without affecting business efficiency.